Privacy Policy

Welcome to AMPerformanceUK ("we," "our," or "us"). We operate an online strength and conditioning website where users can learn about our services and book introductory calls. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, www.amperformanceuk.org, or use our services.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AM Performance UK is the data controller responsible for your personal data.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access the site.

Information We Collect

We only collect the minimum amount of personal information necessary to provide our services and facilitate communication.

A. Personal Information You Disclose to Us We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and services, or when booking a call.

The personal information we collect is specifically:

  • Email Address: We require your email address for the purpose of booking and confirming introductory strength and conditioning consultation calls.

B. Data Collected Automatically (Non-Personal) We may automatically collect certain non-personal information when you visit or navigate the website. This information does not reveal your specific identity but may include:

  • Log and Usage Data: Information related to your service usage, diagnostic, and performance information.

  • Device Data: Information about the device you use to access the website (e.g., IP address, browser type).

  • Tracking Technologies (Cookies): We use standard cookies for website functionality and basic analytics to improve our service. These do not collect personal identifying information.

How We Use Your Information & Our Lawful Basis

Under UK data protection law, we must have a valid lawful basis to process your personal data. We use the information we collect for the following purposes:

  • To Schedule and Confirm Calls: The primary use of your email address is to facilitate the booking, confirmation, and necessary follow-up communication related to your introductory consultation call.

    • Lawful Basis: Performance of a Contract (taking steps at your request prior to entering into a potential coaching contract) and Consent.

  • To Respond to Inquiries: To respond to your questions, comments, and requests for information.

    • Lawful Basis: Legitimate Interests (to communicate clearly with prospective clients).

  • To Improve Our Website: To understand how our users interact with the site and monitor the effectiveness of our content.

    • Lawful Basis: Legitimate Interests (to improve and grow our business).

Disclosure of Your Information & International Transfers

We do not sell, rent, or trade your email address or any other personal information with third parties for their promotional purposes. We only share information in the following circumstances:

  • Service Providers: We may share your email address with third-party vendors who perform services on our behalf (e.g., calendaring software used for booking calls, website hosting). They are required to protect your information and cannot use it for their own purposes.

  • International Transfers: Some of our third-party service providers (such as scheduling software) may be based outside the UK. If your data is transferred outside the UK, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards are in place, as required by UK law.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for. Specifically, we will keep your email address for the duration of our communication regarding your introductory call and a brief follow-up period. If you do not become a client, your email address will be safely deleted after [Insert Number] months of inactivity.

Security of Your Information

We use reasonable administrative, technical, and physical security measures to help protect the personal information you submit to us. However, please be aware that no security measures are perfect, and we cannot guarantee 100% security of your data.

Policy for Children

We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the website.

Your UK GDPR Privacy Rights

Under UK data protection laws, you have specific rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request that we correct any inaccurate or incomplete data.

  • Erasure (Right to be Forgotten): Request that we delete your personal data.

  • Restriction: Request that we restrict the processing of your data.

  • Data Portability: Request the transfer of your data to you or a third party.

  • Object: Object to our processing of your personal data.

The Right to Complain

If you wish to exercise any of these rights, please contact us. Furthermore, if you feel we have not handled your data correctly, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.

Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by a "Last Updated" date and the changes will be effective as soon as the revised Privacy Policy is accessible on our website.

Contact Us

If you have questions, comments, or wish to exercise your privacy rights, you may contact us at:

contact@amperformanceuk.org