Privacy & Cookies Policy
1. Introduction and Scope
AMPERFORMANCEUK ("we," "us," or "our") is committed to protecting the privacy and security of the personal and sensitive data we collect from our clients ("you"). This policy outlines the types of data we collect, how we use it, how we protect it, and your rights in relation to that data, in compliance with the UK General Data Protection Regulation (UK GDPR).
2. Data We Collect and Use
To provide our personalised training and performance services, we must collect and process the following categories of data:
Personal & Contact Data
Name, email address, and payment information (processed via third-party secure payment services, not stored directly by us).
To create and manage your account, communicate service updates, process payments, and maintain client records.
Contractual Necessity (to fulfill our service agreement with you).
Training & Performance Data
Workout history, performance metrics, progress notes, and feedback.
To design, deliver, monitor, and adjust your personalised training programmes for optimal results.
Legitimate Interests (to deliver high-quality, tailored training services).
Special Category Health Data
Information provided in the Physical Activity Readiness Questionnaire (PAR-Q), details on injuries, medical conditions, and other relevant health information.
Crucially, this highly sensitive data is processed only with your express, explicit consent. It is essential for assessing your suitability for specific exercises and ensuring your safety during training.
Explicit Consent. You may withdraw this consent at any time, but this may limit our ability to provide certain services.
3. Data Control and Third-Party Processors
We are the Data Controller of your personal data. This means we determine the purposes and means of processing your personal data.
We use secure and reputable third-party platforms to deliver our services effectively:
Data Processor: TrainHeroic. We utilise the TrainHeroic application to host and deliver your training programmes, track your progress, and facilitate coach-client communication. TrainHeroic acts as a Data Processor, processing data strictly on our behalf and according to our instructions.
User Acknowledgment: By using our training services via the TrainHeroic app, you acknowledge and agree to both this Privacy Policy and the separate Terms of Service and Privacy Policy published by TrainHeroic. We encourage you to review their policies.
We will not sell or rent your personal data to third parties. We will only share data with other third parties (e.g., legal or regulatory bodies) where required by law.
4. Data Security and Retention
We implement robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Access to your data is strictly limited to AMPERFORMANCEUK personnel who require it to perform their duties.
We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
5. Cookies and Website Usage
Our website, like most modern sites, uses cookies to enhance your user experience and gather anonymous statistical data on site usage.
Functionality Cookies: These are essential for the website to operate correctly (e.g., managing a secure session).
Analytical/Performance Cookies: These allow us to count visitors and see how they move around the site (e.g., via Google Analytics). This helps us improve the way our website works.
You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of our website.
6. Your UK GDPR Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right of Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You have the right to request that any incomplete or inaccurate data we hold about you is corrected.
Right to Erasure (The "Right to be Forgotten"): You have the right to ask us to delete or remove personal data where there is no compelling reason for its continued processing.
Right to Restrict Processing: You have the right to ask us to suspend the processing of your personal data in certain scenarios (e.g., if you contest the data's accuracy).
Right to Data Portability: You have the right to request the transfer of your personal data to another party in a structured, commonly used, machine-readable format.
Right to Object: You have the right to object to the processing of your personal data in certain circumstances, particularly where we are processing it based on legitimate interests.
To exercise any of these rights, please contact us directly using the details below.
7. Contact Information
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise any of your rights, please contact the Data Protection lead at: